As an international company, we value the China market and aim to establish the Graphcore brand as the industry standard for Machine Intelligence compute in China. Rather than doing a literal translation of Graphcore into Mandarin, we wanted to choose a name that portrays our vision and aspiration and which tells a compelling story to a broader audience and our final Chinese name 拟未 [nǐ wèi] certainly captures the essence of the Graphcore brand. It was an enlightening process working with Labbrand on this project. They provided expert guidance and sound research during the naming creation and decision process.