We have offices across 5 markets of which 4 are in Asia, where our main business is and Asia is very diverse which adds to the complexity of this entire naming process. After a lot of research and analysis, Cléma stood out among all others with its compelling story that appeals to our customers and the markets that we represent. Labbrand team has demonstrated its expertise and leadership despite these challenges. Working with Labbrand has been not only an eye-open but educational process.