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Alva Lv

It is all about the perfect coffee experience. We wanted the name to be as concise as Nespresso, and 浓遇 [nóng yù] definitely made it. We hope this wonderful “encounter” truly gives you an everyday luxury experience.

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Professor Dr. Peter Zec

Congratulations on this great achievement! Never before have so many companies and agencies faced the professional judgment of our international jury as this year. The fa…

Alva LV

Our long-standing partnership with Ferrero has been filled with wonderful memories. With the launch of Nutella’s new Chinese name ‘意榛滋’ and the three new product names, w…

Judy Wang

As the guests said, ‘it may be easy to create a brand name, but it’s extremely difficult to do it well.’ - It’s because each brand name is the combination of sound, meani…

Yuxiang YANG

The name ‘CYPHANT’ adopts the opinions of young employees. The two components of the name ‘Cyber’ and ‘elephant’ sound a bit inharmonious at first. But it is this inharmo…

Associate Account Director, Labbrand Group

We are extremely proud to have gained the trust of Petit Bateau on empowering this iconic French kidswear brand to grow its presence in the competitive Chinese market. Ou…

Imke Kastka

Working with such a professional team has been an inspiration throughout the entire project, and beyond.

ANNA LI

It’s extremely difficult to find an equivalent name in Chinese for BE-KIND.  缤善 [bīn shàn] stood out for being warm, vibrant, and positive. Labbrand has been our mos…

Yating Xia

We are proud of our brand name Grenade as it immediately evokes explosive effects. However, we also learnt that the literal translation would have strong military associa…

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