Associate Account Director, Labbrand Group

We are extremely proud to have gained the trust of Petit Bateau on empowering this iconic French kidswear brand to grow its presence in the competitive Chinese market. Ou…

AURÈLIE PLESSIER

Aurélie Plessier brings over two decades of extensive advertising agency experience to the table, having held key roles at prestigious firms such as Y&R, TBWA, Grey I…

PIERRE-EDOUARD MARTIAL

As Head of Brand Strategy, Pierre-Edouard wants to reinforce brands' value and create lasting and sincere experiences for the consumers. After being graduated f…

LABBRAND Named Best Luxury Branding Consultancy in Southeast Asia by Luxury Lifestyle Awards

We are proud to announce that LABBRAND has been honored as the Best Luxury Branding Consultancy in Southeast Asia by Luxury Lifestyle Awards. This prestigious recognition…

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Sustainability in Hospitality

Welcome to the new issue of our Labbrand Spotlight from Singapore! We are thrilled to bring you our unique perspectives within the world of Branding and Innovation, shari…

Fliggy Brand Identity Creation

Labbrand was tasked with reinventing the brand identity of Alitrip, transforming it into Fliggy and developing a comprehensive visual identity system. Fliggy, as an OTA b…

The Rise, Fall, and Reinvention of WeWork

Once a high-flying disruptor of the office space industry, WeWork has faced a turbulent journey — bankruptcy in the U.S. (2023), massive valuation drops, and le…