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The Rise, Fall, and Reinvention of WeWork

Once a high-flying disruptor of the office space industry, WeWork has faced a turbulent journey — bankruptcy in the U.S. (2023), massive valuation drops, and le…

PIERRE-EDOUARD MARTIAL

As Head of Brand Strategy, Pierre-Edouard wants to reinforce brands' value and create lasting and sincere experiences for the consumers. After being graduated f…

Labbrand’s Expertise in Crafting 领英 (Lĭng Yīng) – LinkedIn’s Chinese Brand Name and Market Triumph

Unlocking Success: Labbrand's Expertise in Crafting LinkedIn's Chinese Brand Name Labbrand achieved a significant milestone by successfully creating 领英 [lĭng yīng], a Chi…

Associate Account Director, Labbrand Group

We are extremely proud to have gained the trust of Petit Bateau on empowering this iconic French kidswear brand to grow its presence in the competitive Chinese market. Ou…

Sustainability in Hospitality

Welcome to the new issue of our Labbrand Spotlight from Singapore! We are thrilled to bring you our unique perspectives within the world of Branding and Innovation, shari…

Cultural Significance in Brand Naming for Brands in Asia

In a world characterized by globalization, the power of a brand name goes beyond recognition; it serves as a cultural bridge that connects businesses to local markets and…

Fliggy Brand Identity Creation

Labbrand was tasked with reinventing the brand identity of Alitrip, transforming it into Fliggy and developing a comprehensive visual identity system. Fliggy, as an OTA b…