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AURÈLIE PLESSIER

Aurélie Plessier brings over two decades of extensive advertising agency experience to the table, having held key roles at prestigious firms such as Y&R, TBWA, Grey I…

Sustainability in Hospitality

Welcome to the new issue of our Labbrand Spotlight from Singapore! We are thrilled to bring you our unique perspectives within the world of Branding and Innovation, shari…

Sustainability Market Research: Lancôme Grasse Communication Understanding Study

Background  Lancôme purchased the Domaine De La Rose estate in Grasse in 2020 to create sustainable products for their new range of fragrances, which aligned with th…

Driving Brand Innovation in the FMCG Sphere

Are you ready to take your brand to the next level? Look no further than Labbrand Spotlight! Our news collection is your go-to source for the latest and greatest insights…

Fliggy Brand Identity Creation

Labbrand was tasked with reinventing the brand identity of Alitrip, transforming it into Fliggy and developing a comprehensive visual identity system. Fliggy, as an OTA b…

PIERRE-EDOUARD MARTIAL

As Head of Brand Strategy, Pierre-Edouard wants to reinforce brands' value and create lasting and sincere experiences for the consumers. After being graduated f…

Associate Account Director, Labbrand Group

We are extremely proud to have gained the trust of Petit Bateau on empowering this iconic French kidswear brand to grow its presence in the competitive Chinese market. Ou…