Jane Qi, Business & Strategy Director at Labbrand Group. With over 23 years of brand-building experience since 2003, her expertise spans the full chain from brand strategy development to communication activation, across industries including healthcare, finance, manufacturing, biotech, and environmental sustainability. She leads the practical application of the Brand Power OS methodology across industry leaders and globalizing enterprises. Her representative engagements span technology, energy, manufacturing, and finance: she has built positioning and value systems for high-end technology brands such as Bluepha, translating hard-tech capability into perceivable brand equity; led global brand strategy and brand globalization for major enterprises such as XCMG and Trina Solar, using a systematic framework of brand Leadership, Experience, and Influence to build lasting international trust; driven the brand upgrade and globalization of Tonexus; and built WeBank’s overseas fintech brand from 0 to 1. She is especially engaged with the brand development of enterprises in the Lin-gang Special Area, helping local companies go global with a more systematic brand power.
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