The Honest Company – Building Trust in China Through Purposeful Naming

The Honest Company – Building Trust in China Through Purposeful Naming Overview

Labbrand was honoured to partner with The Honest Company to create its Chinese brand name 恩怡诗 [ēn yí shī] when it entered the Chinese market.

The Honest Company, a notable American consumer goods enterprise founded by actress Jessica Alba, has emerged as a trailblazer in promoting ethical consumerism through its focus on household products. With a robust performance in the market, the company reported sales totaling $250 million in 2016 and achieved a valuation approaching $1 billion by October 2017. Fueled by the mission to provide consumers with ethically produced goods, The Honest Company became a prominent player in the industry, attracting multiple rounds of venture capital.

Anticipating continued growth and eyeing an initial public offering (IPO) as of 2016, The Honest Company recognized the need for a strategic approach to solidify its brand presence in the dynamic Chinese market. To ensure seamless integration and resonance with the Chinese audience, the company engaged LABBRAND, a renowned branding

Labbrand created the Chinese corporate name 恩怡诗 [ēn yí shī] for The Honest Company. The name expresses gentle love, delivering a feeling of relief and happiness, just like cradled lovely in mother’s arm. The name clearly reflects the brand value of The Honest Company: to live a happy, healthy life.