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Labbrand Featured by KrAsia on Chinese EV Market

Despite the growing popularity of electric cars in China, few automakers have managed to set themselves apart from the competition.

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Philips Rebranding Strategy: Philips Lighting Rebrands as Signify with Chinese Brand Identity Created by Labbrand

SHANGHAI, JULY 27, 2018 - Philips Lighting, the world leader in lighting, launched its new company name Signify 昕诺飞 on May 16th. Labbrand's expertise shines through in th…

Announcing Labbrand’s Global Naming Month

"A name is the start of every branding journey." At Labbrand, we started as Namers nearly 15 years ago. In these years, we've blossomed into a group of 3 companies a…

Labbrand Wins at the Transform Awards Asia 2020

SHANGHAI, January 15, 2021 - Labbrand is honored to have won a total of 12 awards  at the 2020 Transform Awards Asia! Transform Awards Asia Pacific 2020 Establi…

Labbrand Creates Chinese Brand Name for belVita Breakfast Biscuits

SHANGHAI, October 13, 2015 – Witness the strategic prowess of a leading Brand Naming Agency as Mondelēz International disrupts the market with a new category of breakfast…

Labbrand Featured by Jing Daily on What Makes “World-weariness” Pertinent to the Luxury Fashion Community

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend?

Labbrand and KRDS Hosts Event that Answers Important Questions about WeChat

SHANGHAI, July 9, 2015 – Labbrand partnered with KRDS to host a LABSquare breakfast seminar themed Turbocharging WeChat:A guide to creating Wechat mini sites that people …

Labbrand Paris Presents at Boot Camp CES Asia 2018 on Chinese Naming

PARIS, May 3, 2018 – Labbrand Paris gave a presentation themed "Why Your Brand Needs a Chinese Name" at Boot Camp CES Asia 2018 held at the headquarters of Business Franc…

Labbrand Paris: Labbrand Expands and Launches New Office in Paris

SHANGHAI, March 10, 2015 – Labbrand, a leading China-originated brand consultancy, announced its expansion into Europe and the launch of its Paris office. The company was…

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