Shanghai, China – In an era where smartphone photography and videography shape daily storytelling, LABBRAND is the partner of DXOMARK, the globally recognized camera benchmarking leader, to push the boundaries of smartphone imaging.
With over 15 years of camera evaluation expertise, DXOMARK offers unparalleled insights into how device performance influences user perception and brand impact.
Together, Labbrand and DXOMARK have conducted consumer studies, delving into how users actually experience smartphone cameras, their perception and expectations. This collaborative effort explores photography, videography, zoom capabilities, and the increasing demand for customization in UI/UX, skintone accuracy, and visual storytelling.
From professional photographers to everyday influencers, the insights reveal evolving needs across verticals—from content creators to video-first consumers. These insights have been integrated into DXOMARK’s latest scoring system, which now evaluates performance not only based on technical specs but also through the lens of user behavior, design interaction, and cultural relevance.
“More than ever, camera performance defines the smartphone experience,” said a Labbrand spokesperson. “Our research takes a branding-first lens—exploring how imaging features can become signature brand expressions early in the product development cycle.”
With 100+ research projects and thousands of consumers engaged globally, Labbrand brings unmatched panel recruitment networks and global standards of research fieldwork execution to identify the expectations of consumers towards smartphone camera images.
The collaboration also signals a larger trend: the shift from specs to experience. By embedding user insights into evaluation systems, brands can now customize their imaging journeys, turning core features like skin tone rendering or zoom smoothness into brand-defining differentiators.
This partnership invites OEMs, manufacturers, and brand leaders to rethink the role of smartphone cameras—not just as devices, but as storytelling tools that carry their brand’s identity.
About LABBRAND
LABBRAND is a leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore, Kuala Lumpur), Europe (Paris), and North America (New York). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design, and verbal identity.
About DXOMARK
DXOMARK is a globally recognized, France-based authority in technical benchmarking, specializing in the quality assessment of smartphone cameras, displays, batteries, and other consumer and professional electronic products. The company is dedicated to helping device manufacturers improve product quality through rigorous evaluations, ultimately creating value for consumers. To support informed decision-making, DXOMARK has built the world’s most comprehensive database for smartphone image quality, offering users a clear point of reference through detailed test data and an intuitive scoring system.
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