Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand’s Visual Identity Creations Win Two Awards at iF Design Award 2017

MUNICH, March 15, 2017 – Labbrand, the leading China-originated global brand consultancy, is awarded once again for its creative and strategic excellence. Both of its work with kidsland and Zhejiang Circuit were this time recognized by iF Design Awards 2017, one of the world’s most celebrated and valued design competitions, in the Corporate Visual Identity category.

On Friday, March 10, 2017, iF Design Award held the prestigious awards ceremony in the BMW Welt in Munich, Germany where more than 2,000 guests came together to celebrate outstanding designs and creativity around the world. Labbrand’s Design Director Sam Yang, Corporate Branding Associate Director Jacquelien Brussee, and Labbrand France General Manager Nicolas Farman attended the ceremony.

“We are honored to have worked with kidsland and Zhejiang Circuit to help them build a strong brand. It has been inspiring to be part of the force of the growing Chinese brands who are at the center of global innovations. We congratulate our clients and every member of our design team for this great success. We hope to continue to assist Chinese brands in establishing distinctive identities to compete in a globalized market with unstoppable creativity and vitality!” says Sam Yang, Design Director of Labbrand.

Labbrand’s award-winning projects are both in the Communication – Corporate Identity / Branding category. The two projects were previously rewarded with multiple Transform APAC awards at the end of last year.

Kidsland:

Kidsland is a premium boutique retail chain for toys in China. After helping kidsland to establish a distinctive brand positioning, Labbrand developed a refined logo as well as a simple yet dynamic visual identity system to enhance the strategy, delivering an image of kidsland as an interesting and imaginative toy heaven.

Zhejiang Circuit:

Labbrand helped Zhejiang Circuit to develop its brand identity with a strategically creative approach. Inspired by the diverse and dynamic sounds in a racing circuit and recreational hub, Labbrand created a comprehensive visual identity system and brand guide for Zhejiang Circuit.

Founded in 1953, iF Design Award is recognized as a symbol of design excellence around the world, welcoming over 5,000 submissions every year. This year, a 58-member jury comprised of international, independent experts convened to select the winners in Product, Communication, Packaging and Service Design, Architecture, Interior Architecture and Professional Concept disciplines. A total of 5,575 entries from 59 countries were judged.

About Labbrand

Labbrand is the leading China-originated global brand consultancy with a rapidly expanding global footprint that includes regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York). Through brand innovations, we create, grow, and disrupt to be strong and resilient in dynamic markets. We are multi-cultural in approach and cross-disciplinary in research, strategy, naming, design, and digital. Together this gives us the foresight and ability to build brand equity.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Featured by Marketing Interactive on Ferrari Clarifying Justin Bieber and Kardashians Ban

Over the past few weeks, Ferrari was reported to haye banned Justin Bieber and the Kardashians from buying its cars. The luxury automotive manufacturer has since clarifie…

Labbrand Creates Chinese Name 迅亮者 for OSRAM’s LED Automotive Lamp Series

SHANGHAI, October 23, 2018 – OSRAM, the Munich-based lighting manufacturer, introduced its LED automotive lamp series with the Chinese name 迅亮者 [xùn liàng zhě] created by…

Labbrand Wins at Transform Awards APAC 2018

HONG KONG, November 20, 2018 - Labbrand’s work with The Coca-Cola Company, Monde Nissin, GF Securities and Hsu Fu Chi was honored with five awards at the 5th annual Trans…

Labbrand Featured by Marketing Interactive On Why Lululemon Should Resist the Pressures of Mass Appeal

Lululemon made headlines last month when it launched its first-ever running shoe, Blissfeel, for women in select stores across Mainland China, North America, and the UK. …

Labbrand CEO, Vladimir Djurovic, Joined the Judging Panel at Transform Awards North America 2023

SHANGHAI, August 16, 2023 - Labbrand, the global brand consulting company, is thrilled to announce that CEO Vladimir Djurovic was invited to serve as a judge for the Spec…

Labbrand Creates Chinese Name for Kids Clothing Brand The Children’s Place

SHANGHAI, November 10, 2016 – Embark on the journey of a leading kids clothing brand as The Children’s Place, the largest specialty retailer in North America, officially …

Labbrand Featured by Marketing Interactive on Cathay Pacific’s new premium travellifestyle brand

Global airline brand Cathay Pacific is launching a new premium travel lifestyle brand called "Cathay" that offers a new range of offers in dining, shopping, hotels, and w…

Labbrand Creates Chinese Brand Name 揽胜星脉 for Land Rover’s New Luxury SUV

SHANGHAI, March 2, 2017 – Land Rover, the leading four-wheel-drive brand of Jaguar Land Rover, expanded its series of luxury SUV (known as Range Rover) with the new model…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject