Search for content of interest
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Kuala Lumpur

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Kuala Lumpur
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

2020 Consumer Shift

Dear Readers,
At the dawn of 2020, we could sense that things were rapidly changing around us – redefining the concept of mobility, factors leading to social status, workplace productivity, material ownership, etc.

This change in B2B, B2C and institutional customer behavior inspired our insights and strategy experts at Labbrand Group to create 2020 Consumer Shift, a carefully curated report that came to live through the analysis of insights gathered through our 5 global offices.

The report explores 6 key consumer shifts across the globe that matter in forming a comprehensive branding approach, and that is activated through all functional departments in the organization.

  • consumer shift – Homes Become Hubs
  • consumer shift – Eco Warriors
  • Virtually Everything
  • Precise Practicality
  • Getting Crafty, Discover The True You
  • Shrinking Boundaries, Proudly Local

As a key stakeholder and leader in your corporation, you are an important voice. Therefore, we like to extend you the invitation to become a contributor to the full report, in which we present specific insights on the manifestations of the trend specifically for company leaders in key industries and what it means for the way forward.

The full report will be published in September 2020 across our global channels, and we look forward to including you alongside other inspiring leaders/peers from Fortune 500 companies that we are in contact with.

We look forward to hearing your feedback and insights on the topic and your willingness to contribute and be featured in Labbrand’s 2020 Consumer Shift report. Feel free to reach out for any questions and good luck sharing.

Download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




The Art of Naming: Hack Your Way to Successful Brand Names

Dear Reader:15 years ago it all started with Naming. Now Labbrand has successfully created numerous award-winning brand names and taglines for brands all over the world i…

Memorable and Impactful: Crafting Compelling Names in FMCG

Get ready to dive into the world of Branding, Naming, and Innovation with LabbrandSpotlight! Our news collection is dedicated to bringing you the most exciting and inform…

Smartwatch Brands: Why Apple Watch May Just Bring the Smartwatch to Everyone

In the earlier part of the year, notable smartwatch brands like Samsung, Motorola, LG, and Asus unveiled their cutting-edge products. The lineup expanded further on Septe…

Rethinking Research – Strategic Insight from the Ground Up

In business, good research often takes a backseat to a rushed pursuit of actionable insights. However, effective research needs strategic thinking from the earliest stage…

Building Brands Internationally: What You Should Know

Unlocking Global Success: The Key to Building Brands Internationally through Proper Localization As the number of global brands continues to rise each year, the importanc…

How Platform Brands in South-East Asia (SEA) Define Their Brand Positioning: Your Target Matters

This is the 1st part of our 'How Platform Brands in South-East Asia (SEA) Define Their Brand Positioning' article, which will guide you through principles and great cases…

BOUM, PAF, ZOOM, FIZZ–The Power of Onomatopoeia in Branding

Onomatopoeia refers to words that imitate the sounds they describe, such as "buzz" for bees. These sound-based words create vivid sensory experiences and can enhance bran…

Beyond Social Media: How Brand & Marketing Consultants Build a Holistic Growth Strategy

Many businesses focus heavily on social media, thinking it’s the full picture of growth. Truth is, a holistic growth strategy is one that extends beyond singular channels…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject