Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

2020 Consumer Shift

Dear Readers,
At the dawn of 2020, we could sense that things were rapidly changing around us – redefining the concept of mobility, factors leading to social status, workplace productivity, material ownership, etc.

This change in B2B, B2C and institutional customer behavior inspired our insights and strategy experts at Labbrand Group to create 2020 Consumer Shift, a carefully curated report that came to live through the analysis of insights gathered through our 5 global offices.

The report explores 6 key consumer shifts across the globe that matter in forming a comprehensive branding approach, and that is activated through all functional departments in the organization.

  • consumer shift – Homes Become Hubs
  • consumer shift – Eco Warriors
  • Virtually Everything
  • Precise Practicality
  • Getting Crafty, Discover The True You
  • Shrinking Boundaries, Proudly Local

As a key stakeholder and leader in your corporation, you are an important voice. Therefore, we like to extend you the invitation to become a contributor to the full report, in which we present specific insights on the manifestations of the trend specifically for company leaders in key industries and what it means for the way forward.

The full report will be published in September 2020 across our global channels, and we look forward to including you alongside other inspiring leaders/peers from Fortune 500 companies that we are in contact with.

We look forward to hearing your feedback and insights on the topic and your willingness to contribute and be featured in Labbrand’s 2020 Consumer Shift report. Feel free to reach out for any questions and good luck sharing.

To download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




Best Brand Tagline: The Secret of Building an Emotional Bond with Your Consumers

Another “Singles Day” is here. The creator of this shopping fest, Tmall, has begun a variety of exciting promotions since the beginning of October. Among these, one of th…

What to Keep in Mind for Brand Naming in China?

As we enter the new decade, everyone is trying to foresee the upcoming trends and become the top player in China’s huge and growing market. In the coming decade, China’s …

Digital Lessons from China: Gamification as a UX Game-Changer

Digital Lessons from China: Elevating UX with Gamification In the dynamic landscape of digital experiences, a stark contrast emerges when comparing the average user journ…

Brand Identity: How To Pick a Great Colour Palette and Make Sure It Stays Great in Print

Color plays a pivotal role in shaping brand identity, influencing emotional responses, and leaving lasting impressions on consumers. According to a Loyola Maryland Univer…

Chinese Naming of US Colleges

BY Jennifer JIANG Discover the prominence of the US as the preferred study-abroad destination for Chinese students, with a significant number pursuing undergraduate studi…

Brand Building – A Ride in the East: Is JustGrab Winning Over Ride-Sharing Hearts in Singapore?

As Uber reshaped transportation dynamics globally in 2011, its influence echoed in the Asian market, giving rise to similar platforms like Didi, Grab, and Go-Jek. While U…

The Cultural Jungle of Product and Branding Innovation

The best way to describe branding innovation today is like exploring the jungle. Usually, consultants have a certain freedom to delineate the boundaries of a problem and …

Branding Strategies: Branding Through the Olympics for Chinese and Global Brands

As the world anticipates the 2012 Summer Olympic Games in London, brands gear up for a unique opportunity to enhance their visibility and explore new marketing avenues. T…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject