Search for content of interest
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Kuala Lumpur

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Kuala Lumpur
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

2020 Consumer Shift

Dear Readers,
At the dawn of 2020, we could sense that things were rapidly changing around us – redefining the concept of mobility, factors leading to social status, workplace productivity, material ownership, etc.

This change in B2B, B2C and institutional customer behavior inspired our insights and strategy experts at Labbrand Group to create 2020 Consumer Shift, a carefully curated report that came to live through the analysis of insights gathered through our 5 global offices.

The report explores 6 key consumer shifts across the globe that matter in forming a comprehensive branding approach, and that is activated through all functional departments in the organization.

  • consumer shift – Homes Become Hubs
  • consumer shift – Eco Warriors
  • Virtually Everything
  • Precise Practicality
  • Getting Crafty, Discover The True You
  • Shrinking Boundaries, Proudly Local

As a key stakeholder and leader in your corporation, you are an important voice. Therefore, we like to extend you the invitation to become a contributor to the full report, in which we present specific insights on the manifestations of the trend specifically for company leaders in key industries and what it means for the way forward.

The full report will be published in September 2020 across our global channels, and we look forward to including you alongside other inspiring leaders/peers from Fortune 500 companies that we are in contact with.

We look forward to hearing your feedback and insights on the topic and your willingness to contribute and be featured in Labbrand’s 2020 Consumer Shift report. Feel free to reach out for any questions and good luck sharing.

Download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




6 Essential Services a Full-Service Market Research Agency Must Offer

Market research plays a pivotal role in helping brands identify the evolving needs of consumers. In a dynamic market like Singapore, widely regarded as the business capit…

Chinese Brand Names Go Global: Can They Protect IP Abroad?

Global Names of Chinese Brands As Chinese brands capture the growing Chinese market, they are increasingly pursuing global consumers. As they expand abroad, their brand n…

Understanding Your Consumers Through Video: Video Ethnography for Brand Research in China

WHAT IS VIDEO ETHNOGRAPHY? Video ethnography is the process of recording in-depth interviews in the context of participants’ natural, everyday settings. Ethnographers go …

Space Oddity: Exploring Parallel Brand Universes?

Decrypting the contours of a hyperactive consumption, embodied in a promise of escape and shaped by new brand values. Enter revenge buyingAnxiety, anticipation, envy, bor…

Brand Positioning Strategies of the Rising Chinese Smartphone Brands

UPDATE (JUL 2016): Over the past few years, China's own smartphone brands continue to thrive. Major players such as Xiaomi and Huawei dominate with outstanding quality, d…

Henan Museum Positioning: History Unboxed

In March 2021, half of a golden mask was discovered from the ruins of Sanxingdui in the Chinese province Sichuan, which made a sensation throughout the country. The local…

Brand Building – A Ride in the East: Is JustGrab Winning Over Ride-Sharing Hearts in Singapore?

As Uber reshaped transportation dynamics globally in 2011, its influence echoed in the Asian market, giving rise to similar platforms like Didi, Grab, and Go-Jek. While U…

The Cultural Jungle of Product and Branding Innovation

The best way to describe branding innovation today is like exploring the jungle. Usually, consultants have a certain freedom to delineate the boundaries of a problem and …

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject