Dear Reader,
It is with great excitement that the MADJOR team brings you the second MADReport of 2017. Published quarterly, MADReports bring forward the best of the team’s thinking on issues that matter the most to digital decision makers.
In this issue, we explore the concept of localization for web companies. With platform brands at the center stage of a global discourse, the MADJOR team’s experience in working with several well-known platform brands allows us to consider how these products and services extend across country borders. What does it take for a product & service web company to successfully localize? How can new platform brands frontload research and develop a cross-cultural strategy before market entry?
Product and Service Localization for Web Brands: This long-form white paper answers these questions and more, describing 3 common mistakes web companies make during localization, and the 5-step action plan of an MVP mindset.
We hope that this MADReport offers inspiration and clarity to the concept of localizing web companies, and helps platform brands around the world discover new markets.
The MADJOR team
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