Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

Popular Cars and their Attractive Names

Embarking on a journey through the automotive landscape, one cannot help but marvel at the fascinating world of car names. From the streamlined elegance of sports cars to the robust reliability of SUVs, the automotive industry excels in crafting names that not only identify but also resonate with consumers. In this exploration, we delve into the realm of popular cars, meticulously dissecting the artistry behind their names. These names transcend mere identification; they evoke emotions, articulate a brand’s identity, and sometimes, even attain cultural significance. Join us in unraveling the compelling stories behind these names, transforming these cars into more than just machines on wheels but icons that resonate with enthusiasts and everyday drivers alike. Explore the dynamic intersection of automotive innovation and brand resonance with us.

Chinese names悦-yuè翔-xiáng
Character analysisCar names example: “悦” used as an adjective means happy, content, and gratified. In ancient times it was written as “说”, which now stands for “say” or “speak”. It can also be used as a verb which means to make someone happy. It is frequently used in phases like “悦耳” (yuè ěr; be pleasing to the ear, sweet-sounding), “心悦诚服”(xīn yuè chéng fú; heartily admire).Car names example: “翔” is comprised of two parts: “ 羊” and “羽”. Its original meaning is “hovering /circling in the air”. However, if it is used as an adjective, it has the same meaning as “详” and “祥” which now means detailed and lucky respectively. It always matches the character “飞”. It is often seen in the phase like “飞翔” “翱翔” (fēi xiáng; áo xiáng; fly or soar)
 
Chinese namesCharacter analysis
悦-yuèCar names example: “悦” used as an adjective means happy, content, and gratified. In ancient times it was written as “说”, which now stands for “say” or “speak”. It can also be used as a verb which means to make someone happy. It is frequently used in phases like “悦耳” (yuè ěr; be pleasing to the ear, sweet-sounding), “心悦诚服”(xīn yuè chéng fú; heartily admire).
翔-xiáng    Car names example: “越” means to surpass. It is comprised of two parts: “走” (zǒu) and “戉” (yuè). Its original meaning is to exceed, to overstep others. When used as an adverb, it means “more and more”, such as “越多越好”(yuè duō yuè hǎo), the more the better. It is always used in the phrase “越过”(yuè guò)- to go over or to surmount.
Chinese namesCar names example: 致- zhìCar names example: 胜-shèng
Character analysis    “致” is the simplified form of the character “緻” which means cause, send, deliver, gain, express, sacrifice. People always use it in the phases like “兴致”(xìng zhì; manner or style that engages attention or arouses interest), “致贺”( zhì hè; extend congratulations), “致使”(zhì shǐ; cause, result in).“胜” is the simplified character of “勝” which refers to defeat, win, bear, surpass and check. It is always related to the commendatory terms like victory, triumph, and success. It’s often used in the phase including “胜败”(shèng bài; victory or defeat), “名胜古迹”(míng shèng gǔ jì; scenic spots and historical sites), “胜人一筹”(shèng rén yī chóu; superior, better than)

“致胜” means helping you to win or to become successful. The name evokes feelings of victory. Generally, China’s middle class are highly ambitious and constantly striving for success. They will be attracted to this car name as it is aligned with their personal goals, and they may even feel that it can bring them good luck.

Chinese names明- míng锐- ruì
Character analysis“明” is comprised of “日”(sun) and “月”(moon) which means bright, light, and brilliant. Besides that, it means clear, obvious and explicit. It is also one of the most common names for Chinese people. The expression used “明” includes “ 明白”(míng bai; plain,explicit), “明媚”(míng mèi; bright and beautiful), “明显”(míng xiǎn; obvious, evident, apparent)“锐” originally means sharp, keen, acute, pointed. Besides that, it also means hard-hitting and well-trained; firm and resolute. It’s often used in the phases like “锐利”(ruì lì; sharp,keen),“锐意”(ruì yì; determined and dauntless), “锐不可当”(ruì bù kě dāng; can’t be held back)


“明 锐” is an existing Chinese word which stands for brightness, intelligence and innovation. When used as a car name, it calls to mind a youthful spirit, a sense of rising and flourishing. This name should resonate with young consumers but possibly all age groups as it makes them feel ambitious and vigorous.

To download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




Brand Awareness: Who owns “App”? The battle for generic names for brands

Apple and Amazon In 2001, Apple inaugurated its inaugural store in the United States, marking a pivotal moment in the company's history. Subsequently, the introduction of…

Alcohol Branding for the New Generation: Be Culturally Relevant

Dive into the intricate world of alcohol branding in China, where consumption habits span diverse occasions—from celebratory weddings to family gatherings during the New …

Brand Building Actions of Canadian Companies: Commitment to Brand Promises, Cultivating Community and Listening to Customers

This article is part 2 in a 2 part series of iconic Canadian brands, where we examine the cultural branding and brand-building activities of Canadian brands that made the…

E-commerce Brands: Alibaba’s TMall Changes How People Greet on Single’s Day

November 11th, also known as Double 11 or Singles' Day, is the paramount day of the year for the Chinese B2C e-commerce giant – TMall, a branch business of Alibaba Corpor…

Understanding Your Consumers Through Video: Video Ethnography for Brand Research in China

WHAT IS VIDEO ETHNOGRAPHY? Video ethnography is the process of recording in-depth interviews in the context of participants’ natural, everyday settings. Ethnographers go …

Avatar builds brand equity for the long term

Launched by Twentieth Century Fox in December 2009, Avatar not only became a cinematic sensation but also a merchandising phenomenon with an expansive program featuring 1…

Making Sense of Sound—Sound Naming & Symbolism

Exploring Sound NamingIn 1929, a German psychologist named Wolfgang Köhler conducted a cross-country experiment. The task was simple: when presented with two abstract sha…

Branded Experience on the Rise in China

The latest and biggest Adidas store worldwide has opened from more than a month already. Its location? Beijing, of course! Check out the branded experience here. (source:…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject