Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
The World's Most Expensive Blue was Acquired. In November last year, the American-born luxury branding Tiffany…
Navigating Uncertainty: Crafting a Post-Crisis Brand Strategy amid the Ongoing COVID-19 Pandemic As the global effort to…
Over time, most leading brands are able to build strong brand ESTEEM and INFLUENCE. However, it's DI…
Start S.W.A.P-ing! Do you remember the typical “Swipe Right or Left” of the dating app Tinder? In October, the Swiss bag…
Being criticized for lacking diversity over decades, the beauty industry finally started to embrace inclusivity thanks t…
In October, U.S. coffee chain Peet’s Coffee opened up its pop-up café in the middle of Jing’An district, Shanghai, bring…
White Rabbit creamy candy has become a hot spot on social media this year. From this brand's lipsticks that were sold ou…
At Labbrand, we view brand naming as a combination of art and science. If name creation is the art, the process of apply…
Global Names of Chinese Brands As Chinese brands capture the growing Chinese market, they are increasingly pursuing glob…
In today's world, consumers actively seek authentic and meaningful brand experiences. To meet these expectations, brands…
Have you ever heard of honey badger? Widely distributed in African savanna, honey badgers are known as one of the most f…
As the world changes continuously, so are naming trends and cultural landscapes. Airbnb, Uber, Netflix, Amazon, Google, …
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