Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
It is widely recognized that for a brand to be globally dominant, it must consider the Chinese market in its business mo…
In brand research and marketing, there is always a new buzzword on the block: biometrics, neuromarketing, big data, and …
Despite considerable heritage and success, sometimes brands quite simply need a brand lifter: a rejuvenation that allows…
Bold, bright, vibrant, and ‘uplifting’ are the words used to describe Minion Yellow, the Pantone Color Institute’s lates…
THE MILLENNIAL IDENTITY In the realm of brand strategies, the word “Millennials” is supposed to describe the generation …
We have delved into and comprehended the intricacies of Chinese culture, translating our insights into actionable brand …
Navigate potential brand pitfalls in the Chinese market by leveraging imported products' quality, foreign brand legacies…
Ensure the longevity of your brand name in China by mastering trademark registration—a pivotal step for both global gian…
When it comes to trademark, it is a continuing battle in China. In May 2013, the 5-year trademark dispute between sports…
In this comprehensive report on brand marketing strategies, we consistently refer to the terms “teenagers” and “post 90s…
In a recent development, Apple engaged in a $60 million settlement with Proview, a Chinese electronics company, over the…
With the celebration of Canada’s 143rd birthday last week and the upcoming G8/G20 summits in Toronto later this month, C…
To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.
