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IntroductionAt Labbrand, we consider a good brand name needs to meet 3 basic criteria: easy to communicate, attractive t…
In recent years, Chinese brands have stepped abroad with an increasingly confident attitude. In the meantime, Chinese br…
In 2020, "plant-based" is observed to be one of the top food trends that are shaping transformative dietary changes glob…
As we enter the new decade, everyone is trying to foresee the upcoming trends and become the top player in China’s huge …
We have seen some of the biggest mergers and acquisitions in the last decade. Just look at some of the headlines in the …
Exploring Sound NamingIn 1929, a German psychologist named Wolfgang Köhler conducted a cross-country experiment. The tas…
In the wake of the global epidemic, all five major international auto shows have faced cancellations this year. However,…
At Labbrand, we view brand naming as a combination of art and science. If name creation is the art, the process of apply…
In today's world, consumers actively seek authentic and meaningful brand experiences. To meet these expectations, brands…
Have you ever heard of honey badger? Widely distributed in African savanna, honey badgers are known as one of the most f…
As the world changes continuously, so are naming trends and cultural landscapes. Airbnb, Uber, Netflix, Amazon, Google, …
Crafting Distinctive Brand Names Have you entered a room, called out “Jason” and had more than one person turned towards…
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