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Chu Yuxun is still excited after her battle against campus bullies. Her hair appears wet and messy. Suddenly, her piano …
Over the past couple of years, the popularity and profitability of online shopping websites in China has grown exponenti…
Recently, Microsoft officially unveiled the Chinese name for Bing.com, their brand-new search engine, as “必应”（bì yìng）. …
The Chinese sportswear company Anta Sports Products Limited recently signed an agreement with the famous footwear produc…
In the expansive realm of bottled water consumption, China stands as the world's third-largest consumer market. Amidst t…
Read the updated version of this articleThe Six Laws of Chinese Brand Name here. Nowadays it is widely recognized t…
When encountering a brand logo, what catches your eye first? Colors, images, or the name? Scientific studies reveal that…
In 2009, Jack Dorsey, co-founder and chairman of Twitter, Inc., humorously defined Twitter as "a short burst of inconseq…
BMW, the renowned German luxury car manufacturer, is set to broaden its electric vehicle (EV) portfolio under the "Proje…
As we mentioned before, the new General Motors consists of four core brands with excellent auto brand positioning, inclu…
Unlock the power of effective advertising by delving into the realm of semiotic analysis. In the diverse landscape of Ch…
In the realm of cosmetics, crafting effective Chinese product naming is crucial for international brands like Estee Laud…
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