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Ben & Jerry’s, the iconic American ice cream-maker, has consistently maintained a distinct and memorable brand posit…
Exciting developments for iPhone users and street art enthusiasts: Adidas unveiled its Urban Art Guide for iPhone in Mar…
Car Brand Names - Linguistic, Cultural, and Economic Concerns of Brand-Locality Inconsistencies the Greater China market…
The Guangzhou Wine Company, AWA Wine Co. Ltd., strategically cultivates brand awareness through impactful marketing alli…
This month Chery, a Chinese car manufacturer, launched a luxury vehicle brand called “Riich”. Chery said the Riich G6 wo…
If you strolled through Shanghai's bustling downtown, especially along Huaihai Middle Road, last Friday, it was impossib…
Is a product truly itself without its packaging? As the saying goes – looks matter, and without a properly designed pack…
Embarking on a journey through the automotive landscape, one cannot help but marvel at the fascinating world of car name…
The resurgence of vintage brands has been a notable trend in the West over the past five years, and it shows no signs of…
As the living standard of the Chinese people rises with greater economic development, domestic and international corpora…
Unlocking Success: The Power of Brand Localization in Global Expansion As the world economy continues to globalize, nume…
Decoding Brand Strategy: Unveiling the Impact of Market Imitation In our latest post, 'Steal the Brand, Steal the Market…
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