Exciting developments for iPhone users and street art enthusiasts: Adidas unveiled its Urban Art Guide for iPhone in March, showcasing the power of co-branding.

This free downloadable application enables iPhone users to access a Google map of Berlin, highlighting the locations of the city’s urban art masterpieces. Boasting functionalities like “Find artwork nearby,” “Tour guide,” and “Gallery,” the Urban Art Guide offers a comprehensive experience. Users can also engage with features such as rating and commenting. Adidas’ collaboration in the creation of this app exemplifies the potential of co-branding, merging the worlds of sportswear and urban art to provide a unique and interactive experience for users exploring Berlin’s vibrant street art scene.

The collaboration between Adidas, the globally renowned sport brand, and iPhone, Apple’s cutting-edge technological marvel, marks a strategic co-branding initiative poised to mutually benefit both iconic brands. Adidas’ Urban Art Guide serves as a channel for iPhone to broaden its target market and cultivate a distinct brand image, amplifying brand equity through heightened differentiation, relevance, and esteem in consumers’ perceptions. Simultaneously, Adidas leverages the trendy and sophisticated image of the iPhone, enhancing its brand awareness as the Adidas logo prominently features on the map. This co-branding venture strategically aligns the strengths of both Adidas and iPhone, creating a symbiotic relationship that extends the reach and impact of their respective brand messages in the dynamic intersection of sportswear and technology.

It looks like Adidas and iPhone, who have little to do with the urban art scene, found an original and creative way to cooperate, providing customers with added value, and strengthening both of their brands.