Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

What Does the Economic Slowdown Mean for Brands in China?

What Does the Economic Slowdown Mean for Brands in China?

We are excited to announce the March issue of LABReport, our quarterly publication dedicated to branding in China. In each issue, we pose a major question, and leave it to our Labbrandians to analyze and answer. In our articles we alternate between five lenses in line with our specialties: naming, digital, design, research, and strategy.

For March 2016, the question we posed is omnipresent: How does the economic slowdown affect brands in China? No brand can escape the consequences of an economic slowdown. Big or small, B2B or B2C, every brand has had to carefully audit their existing practices and make long-term strategic decisions to survive in a hyper-competitive and increasingly volatile marketplace.

But what is it like in the belly of the beast, where a slowdown in manufacturing is causing anxiety around the world?

This compilation of four articles – research, digital, strategy and naming – aims to shed light on what brands can expect to see in China, from the consumer, the marketplace, and of course the brands, in a time of great growing pains.

How can your brand stay ahead? The answers may surprise you.

– Vladimir Djurovic and the LABReport Team

DOWNLOAD REPORT

To download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




Art of Brand Naming: World’s Largest Zoo Created by a Chinese Company—How Alibaba Uses Symbolic Naming to Boost the Brand

Have you ever heard of honey badger? Widely distributed in African savanna, honey badgers are known as one of the most fearless animals in the world. Interestingly, Aliba…

WEI Beauty: Can an American Herbal Skincare Brand Succeed in China?

In the summer of 2013, US based cosmetic herbal skincare brand WEI Beauty celebrated the launch of its WEI and WEI to go in Sephora China. WEI East, also from WEI Beauty’…

Pharmaceutical Naming and IP Protection

In recent years, the Pharmaceutical Naming landscape in China has witnessed remarkable growth, contributing significantly to its 11% share of the global pharmaceutical ma…

Dairy Brand Naming: Innovative Strategies for Plant-Based Dairy Brands

The Rise of Plant-based DairyFrom almond, soy, macadamia to coconut, plant-based dairy is one of the most developed plant-based food categories globally. Before, plant-ba…

When Brand Naming Meets the Metaverse: Exploring Brand Naming in the Metaverse

William Gibson, the author of Neuromancer who is known as the father of Cyberpunk, once said: " The future is already here — it’s just not very evenly distribut…

Social Web Marketing in China

Ying MuCorporate Branding Team Social Web Marketing in China: How brands are using Sina Weibo Since the popularity of Facebook, Twitter and Youtube have grown dramaticall…

Influencer Marketing: Are They Really Influencing Others’ Purchase Decisions?

Witness the evolution of traditional word-of-mouth into the dynamic realm of influencer marketing. In today's digital landscape, a burgeoning group of content creators, d…

Space Oddity: Exploring Parallel Brand Universes?

Decrypting the contours of a hyperactive consumption, embodied in a promise of escape and shaped by new brand values. Enter revenge buyingAnxiety, anticipation, envy, bor…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject