Logitech remains the localization strategy of ‘In China, For China.’ As cloud computing in China continues to mature and evolve, Logitech has introduced a series of cloud-based peripheral products. Today, we are launching the new-generation Logitech G 魔方掌机, which not only sets a benchmark in the cloud gaming console market but also represents a significant step in expanding Logitech’s cloud ecosystem. 

The launch of the Logitech G517 Wireless Gaming Keyboard highlights Logitech’s deep insight into the gaming peripheral market. From product concept, storytelling, naming, and tagline creation to creative execution, Labbrand has demonstrated exceptional creativity and production capabilities, playing a crucial role in the G517’s outstanding performance across commercial and e-commerce platforms. Moving forward, we look forward to collaborating with Labbrand again to create more personalized gaming peripheral products.