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Amanda Liu

Labbrand is proud to have worked with Airbnb in the creation of 爱彼迎. The powerful message delivered by 爱彼迎 conveys in a clear way what Airbnb’s mission is to Chinese travelers.

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Alva Lv

The collaboration with the Mytheresa team has been exciting and memorable, and both the German and Chinese management teams were deeply involved in the selection and crea…

Simon Thomas

"We understand that Omega Plus is a highly descriptive name, nevertheless, we hope the Chinese name can be more emotional, resonating with local consumers and being diffe…

Porche AG

It was truly enjoyable collaborating with Labbrand. The Cultural Observation Program on Modern Luxury in China proved to be a noteworthy success, and the insights acquire…

Dede Chan Brignoli

We are delighted to unveil the Chinese name 美遴世 (Mei Lin Shi) for Mytheresa which perfectly captures our enduring quest to find the finest edit in luxury, through careful…

Alva LV

Our long-standing partnership with Ferrero has been filled with wonderful memories. With the launch of Nutella’s new Chinese name ‘意榛滋’ and the three new product names, w…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

Frankie Taylor

It has been delightful and impressive to work with Labbrand team. Our global tagline 'Come As You Are' not just delivers the literal meaning but also carries the whole br…

Judy Wang

It’s an honor to collaborate with Calbee on this product naming project. Being a renowned snack manufacturer and company in not only Japan, but the Asia region, we are ex…

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