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Amanda Liu

Labbrand is proud to have worked with Airbnb in the creation of 爱彼迎. The powerful message delivered by 爱彼迎 conveys in a clear way what Airbnb’s mission is to Chinese travelers.

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China is a growing market for online learning solutions so we are excited to launch the new identity that conveys our mission and vision to Chinese professionals.

Jane Qi

Currently, XCMG is embracing a brand-new strategy for the global market, collaborating with partners worldwide to pave the way for a digitized, sustainable, and high-valu…

Alva Lv

We have a good longstanding collaboration with HFC and are delighted to see the sustainable innovative efforts that HFC has made in the snack category. This time, we had …

Gareth Locke

Creating our Chinese Name shows Mytheresa aims to further integrate into China and strengthen our commitment in the region. We are actively part of the Chinese luxury eco…

Sally Doherty

As an international company, we value the China market and aim to establish the Graphcore brand as the industry standard for Machine Intelligence compute in China. Rather…

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It is all about the perfect coffee experience. We wanted the name to be as concise as Nespresso, and 浓遇 [nóng yù] definitely made it. We hope this wonderful "encount…

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We are delighted to unveil the Chinese name 美遴世 (Mei Lin Shi) for Mytheresa which perfectly captures our enduring quest to find the finest edit in luxury, through careful…

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