Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Client Testimonials Detail
Contact Us

Jane Qi

Currently, XCMG is embracing a brand-new strategy for the global market, collaborating with partners worldwide to pave the way for a digitized, sustainable, and high-value future in the construction machinery industry. Labbrand is honored to stand as a steadfast, long-term strategic partner for XCMG Group, contributing our insights and efforts to fortify XCMG’s global brand building.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

Yating Xia

We are proud of our brand name Grenade as it immediately evokes explosive effects. However, we also learnt that the literal translation would have strong military associa…

ANNA LI

It’s extremely difficult to find an equivalent name in Chinese for BE-KIND.  缤善 [bīn shàn] stood out for being warm, vibrant, and positive. Labbrand has been our mos…

Julie Xin

Labbrand has been our long-time strategic naming partner. Among 10+ projects during our past collaboration, Kinder Tronky has been a challenging Chinese naming case. We h…

Carol Zhou

As the first Ingestible beauty brand developed under Shiseido Group in China, our task to create a Chinese name for INRYU was crucial. Labbrand team worked with us to und…

Bhajinder Kaur

Thank you so much for everything throughout the brand crystallization journey. It captures the brand essence beautifully and leaves room for more growth. It’s been amazin…

Sheryl Yang

We’re at the crossroads of brand portfolio premiumization, with the collaboration with Labbrand, we paved the road for the long-term growth of brands in the category matr…

Alva LV

Our long-standing partnership with Ferrero has been filled with wonderful memories. With the launch of Nutella’s new Chinese name ‘意榛滋’ and the three new product names, w…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject