We’re amazed by the profound history of Chopard, its vision of innovation and passion towards watchmaking. The Alpine Eagle Watch Collection is inspired by majestic eagle soaring in the sky of Alps mountain. And it’s truly an honor to develop the verbal identity for it. The chosen name 雪山傲翼 [xuě shān ào yì] feels grand, unique and charismatic. The ‘proud’ DNA embedded in the name echoes perfectly with this collection which is meant to celebrate the strength and spirits of contemporary ‘Eagles’.