Name Creation Workshop

With our expert team and signature naming methodology, we ensure that every brand we work with achieves the most effective and memorable verbal branding for long-term suc…

Naming Consumer Test

Renaming

How is Rename Different from Rebrand? Simply put, rebrand is more than rename. While renaming usually is an integral part of a larger rebranding, many rebranding efforts …

Chinese Tagline Creation

Product Naming 

Pain Point A product name identifies a specific product or service and could be as generic as an outright descriptor. But when it comes to product and brand recognition, …

Alphabetic Naming

Pain Points  After achieving success in the home market, many Chinese brands start expanding overseas. Having an authentic brand naming strategy is the first step to…

Nickname Creation

Brand Naming

Pain Point All brands have a name and there is competition for the owning of good names. This competition is reflected in the Trademark registries which allow a company t…