M&A Brand Naming

With our expert team and signature naming methodology we ensure that every brand we work with achieves the most effective and memorable verbal branding for long term succ…

Product Naming 

Pain Point A product name identifies a specific product or service and could be as generic as an outright descriptor. But when it comes to product and brand recognition, …

Renaming

How is Rename Different from Rebrand? Simply put, rebrand is more than rename. While renaming usually is an integral part of a larger rebranding, many rebranding efforts …

Naming Consumer Test

Naming System and Nomenclature Creation

How is Naming System different from Brand Architecture?   A naming system differs from a Brand Architecture that answers the question of What is the relationshi…

Corporate Naming 

Pain Point Corporate naming is a crucial first step in building a unique and vivid corporate image. However, it’s a big challenge to own a good corporate name that simult…

Co-creation Workshop

Nickname Creation