The latest and biggest Adidas store worldwide has opened from more than a month already. Its location? Beijing, of course! Check out the branded experience here.
(source: google)
From what we have seen, calling it a store does not do justice to this location. In fact, this is a fully equipped, 34,000 square feet Adidas Brand Center that gives shoppers much more than just products on display. Everything in the store, from retail design to technologies implemented, has been conceived around the idea of providing customers with opportunities for engagement. Customized shoes design realized through holograms, scientific machines testing customers’ fitness and providing training instructions, games on shows…people can just wonder in and live a 360 degree experience of the Adidas brand, its identity and its values.
The key here is to have shoppers connecting with the brand at a deeper level without feeling any pressure to buy. But of course, once engaged by the experience and thus connected to the brand the shopper can easily become the most loyal buyer.
The Adidas Brand Center can be considered one of the best examples of experiential retailing in the Asia. Many others will surely follow as enhancing brand value and making it rooted in the mind of consumers through branded experience are becoming indispensable prerequisite for succeeding in this fast developing region.
(source: google)
To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.
