Cultural Significance in Brand Naming for Brands in Asia

In a world characterized by globalization, the power of a brand name goes beyond recognition; it serves as a cultural bridge that connects businesses to local markets and…

Co-creation Workshop

Alphabetic Naming

Pain Points  After achieving success in the home market, many Chinese brands start expanding overseas. Having an authentic brand naming strategy is the first step to…

Renaming

How is Rename Different from Rebrand? Simply put, rebrand is more than rename. While renaming usually is an integral part of a larger rebranding, many rebranding efforts …

Name Story Development

Nickname Creation

Chinese Product Naming

Our expert team possesses a profound understanding of the Chinese language and culture, allowing us to offer a wide range of Chinese naming services that reflect your bra…

Tagline Creation

How is Brand Tagline different from the Campaign Theme?  The brand campaign theme is customized according to seasons, festivals, hot trends, etc. It can achieve quic…