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Archana Mohan

Archana Mohan Overview

Collective is not a mob but a think tank.

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Jason Wang

Glad to see the great launch of NesQino, and the hot buzz the brand is widely gaining among consumers. We were impressed by the innovative spirit of Nestlé during the nam…

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Logitech remains the localization strategy of 'In China, For China.' As cloud computing in China continues to mature and evolve, Logitech has introduced a series of cloud…

Professor Dr. Peter Zec

Congratulations on this great achievement! Never before have so many companies and agencies faced the professional judgment of our international jury as this year. The fa…

Damien Ferte

We have offices across 5 markets of which 4 are in Asia, where our main business is and Asia is very diverse which adds to the complexity of this entire naming process. A…

MAX PAN

Launching our new gaming sub-brand Logitech G, we commissioned Labbrand to develop our brand and digital strategies. Working directly Labbrand we developed the Chinese ta…

Alva Lv

It is all about the perfect coffee experience. We wanted the name to be as concise as Nespresso, and 浓遇 [nóng yù] definitely made it. We hope this wonderful "encount…

Philippe Guettat

Pernod Ricard has been privileged to play our part in China’s dynamic development for over 30 years. We consider it our mission to bring to life the most iconic malt whis…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

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