As the guests said, ‘it may be easy to create a brand name, but it’s extremely difficult to do it well.’ – It’s because each brand name is the combination of sound, meaning and multi-level cultural associations; It also can be regarded as art that is subjective, at the same time, it’s tricky to handle trademark registration problems as well. Today, I feel so glad to share my thoughts in terms of language and culture, and also have gained a lot from audience’s inspiring questions. Look forward to more communications on this topic in the future.
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