“What’s special about Omega Plus is that it makes pet food that’s 100% natural using New Zealand King Salmon as the number one ingredient. So, one of our key challenges is to well reflect this differentiating message in the Chinese name. As a result, 奥鲑冠 [ào guī guàn] fully captures the essence with a unique pun inside. We are confident that the new name will become a perfect window for Chinese pet owners to learn and understand this natural, healthy and nutritious brand from New Zealand.”