Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
Workshops. They have been around for ages and used in companies for years, but are now elevated to a buzzword and even a…
Positioning Strategies of Chinese Smartphone Brands, with a Spotlight on Huawei In the past year, Huawei has achieved a …
In brand research and marketing, there is always a new buzzword on the block: biometrics, neuromarketing, big data, and …
Exploring Chinese Brand Naming: The Uniqueness of LEGO Yesterday as browsing through a fashion magazine, I stumbled upon…
Despite considerable heritage and success, sometimes brands quite simply need a brand lifter: a rejuvenation that allows…
Internal branding remains a critical differentiator for companies aiming at enhanced success, growth, and loyalty. Despi…
In recent weeks, the #ALSIceBucketChallenge has taken social media by storm, spearheaded by former Boston College baseba…
We have delved into and comprehended the intricacies of Chinese culture, translating our insights into actionable brand …
In this era of heightened eco-consciousness, "green chic" has become a lasting trend, transcending the ever-changing lan…
Launched by Twentieth Century Fox in December 2009, Avatar not only became a cinematic sensation but also a merchandisin…
SIAL Group, a leading Food & Beverage industry trade organizer globally, has recognized Changyu, a prominent Chinese…
BMW, the renowned German luxury car manufacturer, is set to broaden its electric vehicle (EV) portfolio under the "Proje…
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