Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
By Annie Bai Once a company has formulated their brand strategy and spent time establishing it within the company throug…
To promote their brand with both domestic and foreign audiences, China Eastern Airlines became the only airline partner …
Brand Building is not a simple task.Sometimes brands promote themselves visually through a strong identity and flashy ad…
In the era of abundant choices and information overload, traditional promotional methods face diminishing effectiveness.…
Decoding the Essence: Báijiǔ Branding Strategy Unveiled China's rich tradition of hospitality finds expression in the ri…
In their strategic pursuit of sustained economic growth and the progressive advancement of western provinces and rural a…
Explore the unique landscape of the high-end cosmetics industry in China, an emerging market with distinctive trends. Wh…
In the realm of international business entering the Chinese market, establishing a robust brand presence in the local la…
Chu Yuxun is still excited after her battle against campus bullies. Her hair appears wet and messy. Suddenly, her piano …
Over the past couple of years, the popularity and profitability of online shopping websites in China has grown exponenti…
Recently, Microsoft officially unveiled the Chinese name for Bing.com, their brand-new search engine, as “必应”（bì yìng）. …
The Chinese sportswear company Anta Sports Products Limited recently signed an agreement with the famous footwear produc…
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