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With the celebration of Canada’s 143rd birthday last week and the upcoming G8/G20 summits in Toronto later this month, C…
Launched by Twentieth Century Fox in December 2009, Avatar not only became a cinematic sensation but also a merchandisin…
Does your Chinese brand name mean what you want it to? As we have discussed before, choosing an appropriate Chinese name…
We live in a world of brands. Corporations, products, not-for-profit organizations, celebrities, politicians, nations, t…
Many brands operating in China—both foreign and domestic—choose to use two names to represent themselves to Chinese cust…
Marketing and branding professionals face a reoccurring question in today’s business world: How can my brand be differen…
SIAL Group, a leading Food & Beverage industry trade organizer globally, has recognized Changyu, a prominent Chinese…
Anta Sports Products Limited, in collaboration with the Chinese Olympic Committee, orchestrated the Anta Award Clothing …
Fast-food chain Ajisen (China) is strategically enhancing its brand positioning with a significant move into the high-en…
In previous articles we have discussed semiotics as a powerful tool for product innovation and analyzing advertising. Us…
By Yolanda Lou When you get a cold, the coughing, sneezing and other unpleasant symptoms often make taking medication a …
The first decade of reform and opening up in China saw large multi-national companies pave the way with big investments …
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