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Brand design is undoubtedly one of the most decisive aspects of this branding battle. 70% of the information we perceive…
As the world anticipates the 2012 Summer Olympic Games in London, brands gear up for a unique opportunity to enhance the…
In today's global marketplace, success depends on appealing to an international clientele. The surge in China's economy …
Even today as many brands move China to the center of their worldwide strategy, obtaining meaningful customer insights i…
In a recent development, Apple engaged in a $60 million settlement with Proview, a Chinese electronics company, over the…
In May 2012, the Society of Publication Designers (SPD) revealed its annual winner of the "Magazine of the Year" award, …
In today's competitive landscape, effectively disseminating brand messages is essential for companies aspiring to succee…
In recent years, the term "innovation" has become a pervasive buzzword, capturing the attention of researchers, marketer…
In the realm of China's internet landscape, animal-themed names dominate the kingdom of top-ranking websites. From e-com…
Shedding light on the dynamic nature of language and culture in China, "Shenma", "geili", and "hold zhu" – these words t…
In a noteworthy example of co-branding, the renowned Italian sparkling mineral water brand, San Pellegrino, has collabor…
What do the brands Coca-Cola, Hubba Bubba, TuttiFrutti, Zara, Sasa, and Kit Kat have in common? Say them aloud and you w…
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