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In the dynamic landscape of global markets, the significance of market and consumer research has undergone substantial c…
In recent years, a discernible shift has emerged in the consciousness of Chinese companies, indicating a heightened awar…
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Ying MuCorporate Branding Team Social Web Marketing in China: How brands are using Sina Weibo Since the popularity of Fa…
As one of the pillars of today’s global economy, market research plays a fundamental role in defining brand innovations …
Name Analysis: Group Purchase Brands in ChinaWaiting for a Winner According to the 2011 Electronic Commerce Data Analysi…
Apple and Amazon In 2001, Apple inaugurated its inaugural store in the United States, marking a pivotal moment in the co…
Logo redesign is a common practice among brands seeking to stay relevant and appealing to consumers over time. This stra…
Chinese Naming for Online Brands: How to Stand Out from Competitor. The internet age has struck almost every corner of t…
Research with Minority Populations: An Opportunity for Brands in China We exist in a society that is continuously global…
Understanding the potential of a brand is absolutely critical in terms of corporate strategy and brand investment decisi…
Explore the impact of Chinese brand names and their ability to evoke joy and curiosity. Learn how carefully selecting el…
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