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Unlock the power of 'Social Brand Equity' with Airbnb, recognized with a prestigious Gold in the Instagram category at t…
In our previous issue, we highlighted the advantages of B2B businesses expanding their reach to focus on end-users. Now,…
What Does the Economic Slowdown Mean for Brands in China? We are excited to announce the March issue of LABReport, our q…
Business to business communication models are changing. In a space that has historically relied on product specs, techni…
When consumers step into a supermarket, they face sensory overload: dozens of displays with multiple brands. Which noodl…
Another “Singles Day” is here. The creator of this shopping fest, Tmall, has begun a variety of exciting promotions sinc…
With offices already established in Europe and Asia, Labbrand offers brand creation, brand growth, and brand innovation …
This article is part of our “branding tech companies” series, where we take a closer look at technology brands around th…
As a pivotal element in the brand identity system, brand naming plays a crucial role in interacting with brand strategy,…
Amidst the rapid evolution of China's economy and the flourishing global commerce, a wave of new business forms and tech…
As long as there have been brands, there have been brand names. Verbal Identities are oftentimes the very first touchpoi…
Creating consistent and impactful brand messaging in the coffee industry is paramount for a global brand. Ensuring that …
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