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Workshops. They have been around for ages and used in companies for years, but are now elevated to a buzzword and even a…
World famous luxury brand Louis Vuitton (LV) was awarded 14.5 million won ($12,500 USD, or 83,000 RMB) this April in a l…
Since opening its doors in 1978, China has transformed into one of the world’s largest and most advanced economies. Most…
Experience the power of sonic branding with Xbox's iconic audio signature. As the black Xbox One controller triggers the…
Positioning Strategies of Chinese Smartphone Brands, with a Spotlight on Huawei In the past year, Huawei has achieved a …
INTRO No matter your brand’s situation, local market packaging to consumers in China is challenging. In our recent piece…
Just as hiring an interpreter ensures eloquent communication with business partners, adapting your corporate communicati…
Dive into the intricate world of alcohol branding in China, where consumption habits span diverse occasions—from celebra…
Global Branding Agencies and B2C brands worldwide recently gathered at a singular event. The backdrop: Nobu Eden Roc, Mi…
Navigating Chinese Social Media: The Impact of Viral 'Skinny Challenges' on Sportswear Brands Keeping up with Chinese so…
How brands become strong – not how strong brands are. Nearly four decades since the opening of China’s economy, consumer…
Historically, branding specialists were more inclined to explore the potential of micro-videos on platforms like Vine or…
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