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As a pivotal element in the brand identity system, brand naming plays a crucial role in interacting with brand strategy,…
Amidst the rapid evolution of China's economy and the flourishing global commerce, a wave of new business forms and tech…
As long as there have been brands, there have been brand names. Verbal Identities are oftentimes the very first touchpoi…
Creating consistent and impactful brand messaging in the coffee industry is paramount for a global brand. Ensuring that …
Workshops. They have been around for ages and used in companies for years, but are now elevated to a buzzword and even a…
World famous luxury brand Louis Vuitton (LV) was awarded 14.5 million won ($12,500 USD, or 83,000 RMB) this April in a l…
Since opening its doors in 1978, China has transformed into one of the world’s largest and most advanced economies. Most…
Experience the power of sonic branding with Xbox's iconic audio signature. As the black Xbox One controller triggers the…
Positioning Strategies of Chinese Smartphone Brands, with a Spotlight on Huawei In the past year, Huawei has achieved a …
INTRO No matter your brand’s situation, local market packaging to consumers in China is challenging. In our recent piece…
Just as hiring an interpreter ensures eloquent communication with business partners, adapting your corporate communicati…
Dive into the intricate world of alcohol branding in China, where consumption habits span diverse occasions—from celebra…
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