Luxury Chinese Fashion Brand Erdos “1436” Identifies the Importance of Visual Identity

Discover the epitome of elegance with 1436, a renowned Luxury Chinese Fashion Brand. Launched in 2007 by the prestigious Inner Mongolia-based Erdos Group, the brand takes its name from the exquisite yarn used in crafting its opulent garments. As the flagship creation of China’s largest cashmere products company, Erdos Group, 1436 seamlessly blends tradition and modernity. Elevate your wardrobe with the timeless allure of this Luxury Chinese Fashion Brand, where each piece embodies the essence of sophistication and craftsmanship.

Erdos Group continues to make strides in the Chinese luxury fashion scene, with the recent inauguration of the 1436 flagship store in Shanghai, marking a significant expansion into eastern China. Following successful store launches in Beijing and Shenzhen, this establishment stands as the 15th specialty store for the renowned Luxury Chinese Fashion Brand. Unveiling its most characteristic design yet, this store embodies the essence of 1436’s commitment to quality and detail. In the competitive landscape of high-end fashion, Erdos Group strategically positions 1436 in the heart of the Shanghai market, recognizing its pivotal role in meeting the discerning preferences of customers who, as described by Wang Zhen, the general manager of 1436, demand unparalleled quality and attention to detail.

During the launch of 1436 in 2007, Kevin Yeung, the designer of the brand, explained that when a fashion brand is first launched, its visual identity (including logo, signature, colour, etc.) and the shop image are crucial as the apparel has not had time to build up its own reputation yet. Freeman Lau, another designer in charge of the brand’s visual identity, added that the clothes themselves are not enough to ensure the brand’s success, and that “it is vital to create a tasteful and luxurious shopping experience through a well-thought floor plan, lighting, displays and furniture.”

So, will the new flagship store satisfy the demanding Shanghai customers and develop the 1436 brand image as a luxury Chinese fashion brand? The coming weeks will tell, but it’s a good sign that the brand is paying attention to their visual identity in the Chinese luxury goods market.