Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

Name Analysis – Décathlon 迪卡侬

Embarking on a comprehensive and enlightening exploration, we eagerly delve into the fascinating and intricate world of name analysis, a journey that takes us beyond mere linguistic scrutiny into the profound layers of meaning and cultural significance encapsulated within the names of iconic brands.

Original namedecathlon
Chinese name迪-dí卡- kǎ侬-nóng

> 迪-dí (de):
“迪”is comprised of radicals“由” and “辶”,the second of which usually implies a connotes a walking or running motion.“由”in Chinese means origin. Together, these two characters evocate a sense of pioneering or leading.

“迪”is a character often used in phrases which express the idea of knowledge. Because its pronunciation is closely matched with “di”, a common phoneme in Western vocabulary, it is often used for phonetically translated words, such as disco (迪斯科) and Disney (迪士尼).

> 卡- kǎ (cath):

“卡”can be pronounced as“qiǎ”and as“kǎ”,meaning to trap or to pinch.  Because of its similarity in pronunciation and its relatively simple character construction, “卡” is commonly used in phonetic translations of foreign words containing “ca” or “ka”.  Examples include Cartier (卡迪亚), Alcatel (阿尔卡特), and Kapersky (卡巴斯基).

> 侬-nóng (lon):

In ancient Chinese poetry, “侬” expresses the first person I. In modern times, it is used for “you” in the Wu dialect. Other than this, it is rarely used in modern Mandarin.

To download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




Chinese Transliteration Strategies for Foreign Brand Names

In the realm of international business entering the Chinese market, establishing a robust brand presence in the local language is imperative. However, relying solely on a…

Social Web Marketing in China

Ying MuCorporate Branding Team Social Web Marketing in China: How brands are using Sina Weibo Since the popularity of Facebook, Twitter and Youtube have grown dramaticall…

From Hipster to Dorkbot, Creating Chinese Names for Subcultures

In the contemporary landscape, the notion of "culture" has evolved into a dynamic and all-encompassing concept. What we now recognize as mainstream cultures often had the…

Auto Brand Positioning of Aston Martin: Power, Beauty, Soul

In 2021, the name of the legendary British sports car manufacturer returned to Formula 1 after a 61-year hiatus. Aston Martin, the luxury car known as the ride of James B…

Brand Positioning in the Game Industry: Nintendo, An Open Paradise for Gamers

Amidst the COVID-19 pandemic, the game industry's prominence on social media has surged. Positioned among gaming giants like Ubisoft, Blizzard, Tencent, and NetEase, Nint…

Creating Proximity: the New Era of Brand Acronyms

When rebranding in 2019, AccorHotels became Accor and created a new brand for its loyalty program: ALL, “Accor Live Limitless”. This acronym reflects the mission statemen…

Multi-Brand Strategy in the Modern Market

We all know that our lifestyle is filled with a large number of branded products, but you may not realize that many of the most commonly used product brands—Crest toothpa…

Reader’s Digest, Radioshack, Blockbuster among Brands Predicted to Disappear

In the dynamic world of brands, 24/7 Wall Street, an online news and opinion operation, has published its annual list of brands that will disappear by the end of this yea…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject