It has been delightful and impressive to work with Labbrand team. Our global tagline ‘Come As You Are’ not just delivers the literal meaning but also carries the whole brand philosophies behind. Hence, I imagine our Chinese version has to be simple yet profound, universal yet distinctive. And most importantly, it has to be sustainable enough, unlike the social media contents. So it’s not an easy task. During this explorative journey, Labbrand has demonstrated strong creativity and insights to guide the team and finally land on the most suitable choice. With the successful launch of the new Chinese tagline and new brand & product names coming soon, we look forward to more collaborations with LABBRAND GROUP in the future.
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