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Imke Kastka

Working with such a professional team has been an inspiration throughout the entire project, and beyond.

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Kevin Gentle

Innovation in the economy hospitality market is a very complicated exercise. Creativity must acknowledge and compose with concrete operational challenges that are often o…

Andrew Thomas

We are proud to host an evening where those in the branding community can celebrate and take pride in their achievements. This year, the calibre of submission has been ph…

Sara Bresee

As a global organization, we strive to ensure that our brand is both relevant and culturally accepted in different regions. Labbrand has been a critical partner in develo…

Alva Lv

It is all about the perfect coffee experience. We wanted the name to be as concise as Nespresso, and 浓遇 [nóng yù] definitely made it. We hope this wonderful "encount…

Alva Lv

We have a good longstanding collaboration with HFC and are delighted to see the sustainable innovative efforts that HFC has made in the snack category. This time, we had …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

Alva Lv

"The Nespresso Vertuo has diverse features, of which the breakthrough extraction technology (Centrifution™) is an important manifestation of the brand's innovation, combi…

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