Creating our Chinese Name shows Mytheresa aims to further integrate into China and strengthen our commitment in the region. We are actively part of the Chinese luxury ecosystem, not just an ordering platform. In a period where several western retailers are closing their presence in the region, Mytheresa underlines our long-term engagement in China. Finally, the name “美遴世” (Mei Lin Shi) is an important way to explain our unique positioning to Chinese customers.
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