Naming System and Nomenclature Creation

How is Naming System different from Brand Architecture?   A naming system differs from a Brand Architecture that answers the question of What is the relationshi…

Chinese Brand Naming

Pain Point  Most international brands entering China face the critical challenge of creating a good Chinese name. Chinese consumers prefer to call a brand in Chinese…

Co-creation Workshop

M&A Brand Naming

With our expert team and signature naming methodology we ensure that every brand we work with achieves the most effective and memorable verbal branding for long term succ…

Product Naming 

Pain Point A product name identifies a specific product or service and could be as generic as an outright descriptor. But when it comes to product and brand recognition, …

Brand Naming

Pain Point All brands have a name and there is competition for the owning of good names. This competition is reflected in the Trademark registries which allow a company t…

Font Selection & Logo Lock-up

Our expert tear possesses a profound understanding of the Chinese language and cuiture, allowing us to offer: wide range of Chinese naming services that reflect your bran…

Naming Consumer Test