Ray oversees Labbrand New York’s corporate social media accounts while supporting the office’s ongoing projects, business development, and public relations.

Ray has a strong belief in globalization. He often says — “It’s but a small world”, and believes that, with passion and empathy, every living human being could and should aspire to be a global citizen with a global perspective. And so should every brand!

Before turning his career focus to North America and joining Labbrand New York, Ray had been a public relations professional in China for five years. His main responsibility was creating, interpreting and transcending brand images and messages for an array of global luxury and financial brands to achieve greater understanding and credibility among the increasingly wealthy Chinese consumers through the press and social media. It is Ray’s goal to always communicate strategically and effectively.

Ray holds a Bachelor’s degree in International Journalism from Shanghai International Studies University. Ray is fluent in Mandarin and English.