HARPIC Chinese Brand Name Creation

HARPIC Chinese Brand Name Creation Overview

Originated in the UK, HARPIC is a toilet cleaning brand that has a century-old history. As a global leading brand in the category of sanitary toilets, HARPIC is not only an industry expert trusted by thousands of consumers but also the pioneer in continuous attention and commitment to improving personal hygiene and global toilet cleaning issues. For hundreds of years, HARPIC has been based in the field of toilet cleaning, aiming to develop professional toilet cleaning formulas that are safe for humans and the environment, and is constantly committed to caring for the world’s environmental sanitation and women’s health, and actively fulfilling the brand’s responsibility in building a global sanitary society.

With this goal in mind, HARPIC invited the Labbrand team to work on the creation of a HARPIC Chinese brand name for the Chinese market.

Harpic 亮湃 [liàng pài] (Source: Harpic Tmall Official Store)

Labbrand created the Chinese brand name “亮湃” [liàng pài] for HARPIC. “亮湃” [liàng pài] is a very simple yet dynamic creation that easily resonates with consumers. The word “亮” [liàng], indicates the shining effect of the toilet cleaned by HARPIC products. “湃” [pài], meaning surge, depicts a grand and lively image of toilet flushing, emphasizing the powerful effectiveness and reliability of the products.