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Labbrand Featured by Marketing Interactive on Chinese Tech Giant’s Logo Revamp

Last week, a day ahead of April Fools’ Day, Xiaomi decided to release news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners compared to its previous square, sharp-edged logo. Despite the change, its iconic orange colour was retained to convey the brand’s liveliness and youthfulness.

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Labbrand Creates Chinese Name 迅亮者 for OSRAM’s LED Automotive Lamp Series

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Labbrand Presents at Maison & Objet Paris 2018 on International Brand Strategy

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Labbrand Presents at ESOMAR Congress 2017 on a Digital Parallel Universe

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