Chinese Brand Name Creation
Being Authentic About Diversity
Open the Magical World of Tiffany
MADReport: The MADJOR Launch Issue
How Should Brands Evolve in Times of A Global Health Crisis?
Why Is Semiotics the Secret to Killer Brand Strategy and Product Innovation?
FREITAG, Keep Moving Forward Like a Truck
Fenty Beauty, The Brave Boundary Breaker
2011 China’s Top Brand Stories: Weibo, Nokia, Tmall, Nescafe, Rexona
Peet’s Coffee—The Chieftain of Craft Coffee
White Rabbit—From Nostalgic Sweet Goodness to Iconic Retro
Art of Naming: Setting Your Naming Process up for Success—The Diamond in the Rough
Chinese Brand Names Go Global: Can They Protect IP Abroad?
Art of Naming: Creating Your Brand Language across Consumers’ Brand Experience Journey
Art of Naming: World’s Largest Zoo Created by a Chinese Company—How Alibaba Uses Symbolic Naming to Boost the Brand
Art of Naming: How Semiotics and Cultural Codes Can Help You to Find the Right Name for Your Brand?
Art of Naming: What Most People Overlook in Development of Brand Names
Art of Naming: Conveying Sensoriality in Naming
Acing the Homegrown Beauty Game in Indonesia
Wear Your Blue Apron
Smartphone Branding Strategies in China
The World’s Best Airport Changi
The Branding Power of Mascots
Environmental Sustainability in the Age of Consumerism
Letting the World Fall in Love with JiangXiaoBai