Loving Clothing As Loving Mountains And Rivers

Gymshark: Fearlessly Forward

2020 Consumer Shift

The Art of Naming:How to Hack Your Way to Successful Brand Names

Bilibili: from ACG Niche to Streaming Powerhouse

Cracking China’s Retail Fund Market: 4 Ways to Make Your Brand Attractive

Freshlight, the Hair Cosmetic Brand that Leads the Kawaii Fashion

How Did Perfect Diary Become a Top Cosmetic Brand in China?

AMBROSIAL, Too Classy to Be Your Average Yogurt

Nintendo, An Open Paradise for Gamers

Being Authentic About Diversity

Open the Magical World of Tiffany

MADReport: The MADJOR Launch Issue

How Should Brands Evolve in Times of A Global Health Crisis?

Why Is Semiotics the Secret to Killer Brand Strategy and Product Innovation?

FREITAG, Keep Moving Forward Like a Truck

Fenty Beauty, The Brave Boundary Breaker

2011 China’s Top Brand Stories: Weibo, Nokia, Tmall, Nescafe, Rexona

Peet’s Coffee—The Chieftain of Craft Coffee

White Rabbit—From Nostalgic Sweet Goodness to Iconic Retro

Art of Naming: Setting Your Naming Process up for Success—The Diamond in the Rough

Chinese Brand Names Go Global: Can They Protect IP Abroad?

Art of Naming: Creating Your Brand Language across Consumers’ Brand Experience Journey

Art of Naming: World’s Largest Zoo Created by a Chinese Company—How Alibaba Uses Symbolic Naming to Boost the Brand