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FREITAG, Keep Moving Forward Like a Truck

FREITAG, Keep Moving Forward Like a Truck

Fenty Beauty

Fenty Beauty, The Brave Boundary Breaker

How Netflix Uses AI with a Human Touch to Elevate Brand Experience

How Netflix Uses AI with a Human Touch to Elevate Brand Experience

Nokia

2011 China’s Top Brand Stories: Weibo, Nokia, Tmall, Nescafe, Rexona

Peet’s Coffee

Peet’s Coffee—The Chieftain of Craft Coffee

White Rabbit

White Rabbit—From Nostalgic Sweet Goodness to Iconic Retro

Setting Your Naming Process up for Success—The Diamond in the Rough

Art of Naming: Setting Your Naming Process up for Success—The Diamond in the Rough

HUAIWEI

Chinese Brand Names Go Global: Can They Protect IP Abroad?

SOUND WAVE

Art of Naming: Making Sense of Sound—Sound Symbolism & Naming

Sky high fun just got higher

Art of Naming: Creating Your Brand Language across Consumers’ Brand Experience Journey

Tmall, Freshippo, Xiami, Koala; Bottom: Fliggy, Xianyu, Danniao, CainiaoGuoguo

Art of Naming: World’s Largest Zoo Created by a Chinese Company—How Alibaba Uses Symbolic Naming to Boost the Brand

How Semiotics and Cultural Codes Can Help You to Find the Right Name for Your Brand?

Art of Naming: How Semiotics and Cultural Codes Can Help You to Find the Right Name for Your Brand?

What Most People Overlook in Development of Brand Names

Art of Naming: What Most People Overlook in Development of Brand Names

Plant-based

Decoding Brand Naming Strategies of Plant-based Meat Brands

Conveying Sensoriality in Naming

Art of Naming: Conveying Sensoriality in Naming

Cosmetic products

Acing the Homegrown Beauty Game in Indonesia

blue apron

Wear Your Blue Apron

Smartphone

Smartphone Branding Strategies in China

The World’s Best Airport Changi

The World’s Best Airport Changi

Mascots

The Branding Power of Mascots

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Environmental Sustainability in the Age of Consumerism

JiangXiaoBai

Letting the World Fall in Love with JiangXiaoBai

Vietnam‘s FMCG Market

Fast-track Your Success in Vietnam‘s FMCG Market

Shanghai Auto Show

Naming Trends From the 2019 Shanghai Auto Show

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