Chinese Brand Name Creation
Loving Clothing As Loving Mountains And Rivers
Gymshark: Fearlessly Forward
2020 Consumer Shift
The Art of Naming:How to Hack Your Way to Successful Brand Names
Bilibili: from ACG Niche to Streaming Powerhouse
Cracking China’s Retail Fund Market: 4 Ways to Make Your Brand Attractive
Freshlight, the Hair Cosmetic Brand that Leads the Kawaii Fashion
How Did Perfect Diary Become a Top Cosmetic Brand in China?
AMBROSIAL, Too Classy to Be Your Average Yogurt
Nintendo, An Open Paradise for Gamers
Being Authentic About Diversity
Open the Magical World of Tiffany
MADReport: The MADJOR Launch Issue
How Should Brands Evolve in Times of A Global Health Crisis?
Why Is Semiotics the Secret to Killer Brand Strategy and Product Innovation?
FREITAG, Keep Moving Forward Like a Truck
Fenty Beauty, The Brave Boundary Breaker
2011 China’s Top Brand Stories: Weibo, Nokia, Tmall, Nescafe, Rexona
Peet’s Coffee—The Chieftain of Craft Coffee
White Rabbit—From Nostalgic Sweet Goodness to Iconic Retro
Art of Naming: Setting Your Naming Process up for Success—The Diamond in the Rough
Chinese Brand Names Go Global: Can They Protect IP Abroad?
Art of Naming: Creating Your Brand Language across Consumers’ Brand Experience Journey
Art of Naming: World’s Largest Zoo Created by a Chinese Company—How Alibaba Uses Symbolic Naming to Boost the Brand