Welcoming Every Guest
The Great Power of Grilling
Why Is Semiotics the Secret to Killer Brand Strategy and Product Innovation?
What to Keep in Mind for Brand Naming in China?
FREITAG, Keep Moving Forward Like a Truck
Fenty Beauty, The Brave Boundary Breaker
How Netflix Uses AI with a Human Touch to Elevate Brand Experience
2011 China’s Top Brand Stories: Weibo, Nokia, Tmall, Nescafe, Rexona
Peet’s Coffee—The Chieftain of Craft Coffee
White Rabbit—From Nostalgic Sweet Goodness to Iconic Retro
Art of Naming: Setting Your Naming Process up for Success—The Diamond in the Rough
Chinese Brand Names Go Global: Can They Protect IP Abroad?
Art of Naming: Making Sense of Sound—Sound Symbolism & Naming
Art of Naming: Creating Your Brand Language across Consumers’ Brand Experience Journey
Art of Naming: World’s Largest Zoo Created by a Chinese Company—How Alibaba Uses Symbolic Naming to Boost the Brand
Art of Naming: How Semiotics and Cultural Codes Can Help You to Find the Right Name for Your Brand?
Art of Naming: What Most People Overlook in Development of Brand Names
Decoding Brand Naming Strategies of Plant-based Meat Brands
Art of Naming: Conveying Sensoriality in Naming
Acing the Homegrown Beauty Game in Indonesia
Wear Your Blue Apron
Smartphone Branding Strategies in China
The World’s Best Airport Changi
The Branding Power of Mascots
Environmental Sustainability in the Age of Consumerism
Letting the World Fall in Love with JiangXiaoBai