Why Is Semiotics the Secret to Killer Brand Strategy and Product Innovation?

What to Keep in Mind for Brand Naming in China?

FREITAG, Keep Moving Forward Like a Truck

Fenty Beauty, The Brave Boundary Breaker

How Netflix Uses AI with a Human Touch to Elevate Brand Experience

2011 China’s Top Brand Stories: Weibo, Nokia, Tmall, Nescafe, Rexona

Peet’s Coffee—The Chieftain of Craft Coffee

White Rabbit—From Nostalgic Sweet Goodness to Iconic Retro

Art of Naming: Setting Your Naming Process up for Success—The Diamond in the Rough

Chinese Brand Names Go Global: Can They Protect IP Abroad?

Art of Naming: Making Sense of Sound—Sound Symbolism & Naming

Art of Naming: Creating Your Brand Language across Consumers’ Brand Experience Journey

Art of Naming: World’s Largest Zoo Created by a Chinese Company—How Alibaba Uses Symbolic Naming to Boost the Brand

Art of Naming: How Semiotics and Cultural Codes Can Help You to Find the Right Name for Your Brand?

Art of Naming: What Most People Overlook in Development of Brand Names

Decoding Brand Naming Strategies of Plant-based Meat Brands

Art of Naming: Conveying Sensoriality in Naming

Acing the Homegrown Beauty Game in Indonesia

Wear Your Blue Apron

Smartphone Branding Strategies in China

The World’s Best Airport Changi

The Branding Power of Mascots

Environmental Sustainability in the Age of Consumerism

Letting the World Fall in Love with JiangXiaoBai