Over time, most leading brands are able to build strong brand ESTEEM and INFLUENCE. However, it's DI…
Start S.W.A.P-ing! Do you remember the typical “Swipe Right or Left” of the dating app Tinder? In October, the Swiss bag…
Being criticized for lacking diversity over decades, the beauty industry finally started to embrace inclusivity thanks t…
In October, U.S. coffee chain Peet’s Coffee opened up its pop-up café in the middle of Jing’An district, Shanghai, bring…
White Rabbit creamy candy has become a hot spot on social media this year. From this brand's lipsticks that were sold ou…
At Labbrand, we view brand naming as a combination of art and science. If name creation is the art, the process of apply…
Global Names of Chinese Brands As Chinese brands capture the growing Chinese market, they are increasingly pursuing glob…
In today's world, consumers actively seek authentic and meaningful brand experiences. To meet these expectations, brands…
Have you ever heard of honey badger? Widely distributed in African savanna, honey badgers are known as one of the most f…
As the world changes continuously, so are naming trends and cultural landscapes. Airbnb, Uber, Netflix, Amazon, Google, …
Crafting Distinctive Brand Names Have you entered a room, called out “Jason” and had more than one person turned towards…
With consumers more attuned to subtle differences during brand purchase and discovery, engaging with their senses has be…
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