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The post-epidemic era has reshuffled the consumer goods market significantly. Changing market structures and the flouris…
The Rise of Plant-based DairyFrom almond, soy, macadamia to coconut, plant-based dairy is one of the most developed plan…
As a branding professional, nothing is more exciting than witnessing an entire industry reborn, especially when that pro…
While health and wellness is not a new trend, it is one that has been accelerated by the pandemic. Consumers are increas…
William Gibson, the author of Neuromancer who is known as the father of Cyberpunk, once said: " The future is …
As the metaverse gains international attention, virtual influencers, often seen as gateways to this virtual realm, are t…
A new virtual future. An evolution of the internet – the metaverse is a continuum of immersive, realistic digital experi…
The growing new-age consumers As one of the fastest growing and most distinctive consumer segments globally, Gen Zs…
Decrypting the contours of a hyperactive consumption, embodied in a promise of escape and shaped by new brand values. En…
Gen-Z (people born between 1996~2010), is found to have more diversified needs, higher consumption potential and stronge…
IntroductionAt Labbrand, we consider a good brand name needs to meet 3 basic criteria: easy to communicate, attractive t…
In recent years, Chinese brands have stepped abroad with an increasingly confident attitude. In the meantime, Chinese br…
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