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Navigating the dynamic landscape of China's market, characterized by a rapidly evolving economy and the ascent of the mi…
UPDATE (JUL 2016): Over the past few years, China's own smartphone brands continue to thrive. Major players such as Xiao…
WHAT IS VIDEO ETHNOGRAPHY? Video ethnography is the process of recording in-depth interviews in the context of participa…
When it comes to trademark, it is a continuing battle in China. In May 2013, the 5-year trademark dispute between sports…
In April 2013, Chinese e-commerce giant 360Buy announced that its domain name would officially change to JD.com with a n…
In this comprehensive report on brand marketing strategies, we consistently refer to the terms “teenagers” and “post 90s…
Over the past few decades, the perception of banks has evolved from simple institutions for saving and loaning money to …
Chinese elements are easily recognizable, highly differentiated, and connected to cultural characteristics. They are sig…
With the rise of disposable income and the development of a thriving consumer culture, spending on products related to p…
In a saturated and competitive market, businesses seek growth by expanding into new segments. China's economic growth an…
BY Jennifer JIANG Discover the prominence of the US as the preferred study-abroad destination for Chinese students, with…
Are brand websites dead? This would seem like an odd question to ask at a time when we interact more and more with brand…
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