Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

Name Analysis – Décathlon 迪卡侬

Embarking on a comprehensive and enlightening exploration, we eagerly delve into the fascinating and intricate world of name analysis, a journey that takes us beyond mere linguistic scrutiny into the profound layers of meaning and cultural significance encapsulated within the names of iconic brands.

Original namedecathlon
Chinese name迪-dí卡- kǎ侬-nóng

> 迪-dí (de):
“迪”is comprised of radicals“由” and “辶”,the second of which usually implies a connotes a walking or running motion.“由”in Chinese means origin. Together, these two characters evocate a sense of pioneering or leading.

“迪”is a character often used in phrases which express the idea of knowledge. Because its pronunciation is closely matched with “di”, a common phoneme in Western vocabulary, it is often used for phonetically translated words, such as disco (迪斯科) and Disney (迪士尼).

> 卡- kǎ (cath):

“卡”can be pronounced as“qiǎ”and as“kǎ”,meaning to trap or to pinch.  Because of its similarity in pronunciation and its relatively simple character construction, “卡” is commonly used in phonetic translations of foreign words containing “ca” or “ka”.  Examples include Cartier (卡迪亚), Alcatel (阿尔卡特), and Kapersky (卡巴斯基).

> 侬-nóng (lon):

In ancient Chinese poetry, “侬” expresses the first person I. In modern times, it is used for “you” in the Wu dialect. Other than this, it is rarely used in modern Mandarin.

Download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




Chinese Brand Names Go Global: Can They Protect IP Abroad?

Global Names of Chinese Brands As Chinese brands capture the growing Chinese market, they are increasingly pursuing global consumers. As they expand abroad, their brand n…

China Mobile Unveils New Brand Logo for 3G Business

China Mobile starts to use the brand new logo of its “3G” business. The new slogan “G3, leading the new life of 3G times” is also substituted for the previous one “TD’s d…

How to Manage Brand Architecture Strategy When Extending from B2B to B2C

In a saturated and competitive market, businesses seek growth by expanding into new segments. China's economic growth and increased consumer purchasing power present an e…

Building Brand Identity in China Through Typography

Navigating the dynamic landscape of China's market, characterized by a rapidly evolving economy and the ascent of the middle class, poses a strategic challenge for global…

Brand Positioning: Letting the World Fall in Love with JiangXiaoBai

JiangXiaoBai and Tmall: Redefining Chinese Traditional Liquor's Global Brand Positioning JiangXiaoBai, in partnership with Tmall, made waves at Vinexpo 2019, the prestigi…

3 Tactics on Creating a Memorable Chinese Brand Name

LABREPORT | JUN, 2013 In the realm of brand identity, a Chinese brand name serves as a crucial initial element. Some brands effortlessly leverage significant elements lik…

Enter the Brain: Exploring Neuroscience for Brand Innovations

As one of the pillars of today’s global economy, market research plays a fundamental role in defining brand innovations in product design and branding. Understanding cons…

Automobile Naming Trends from 2017 International Auto Shows

Following the conclusion of the Frankfurt Auto Show in September and the Guangzhou Auto Show in November, the fierce competition among automobile manufacturers in 2017 re…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject